The complete guide to finding the best colors for your skin tone
Take the Free Color QuizEver wonder why some colors make you look radiant while others make you look tired? It comes down to how colors interact with your natural coloring—specifically your skin undertone.
This guide will help you understand what colors look good on you based on color theory for skin tones. By the end, you'll know exactly which colors to reach for and which to avoid.
Finding your best colors comes down to two factors: undertone and contrast.
Step 1: Find Your Undertone
Your undertone is the subtle color beneath your skin's surface. It's either:
Warm: Yellow, golden, or peachy undertones
Cool: Pink, red, or bluish undertones
Neutral: A mix of both warm and cool
Step 2: Assess Your Contrast
Contrast is the difference between your lightest and darkest features:
High contrast: Dark hair + light skin (or vice versa)
Low contrast: Similar tones throughout (all light or all medium)
Medium contrast: Somewhere in between
Your undertone determines which colors suit you. Your contrast determines how bold those colors should be. High contrast people can handle vivid, saturated colors. Low contrast people look better in softer, muted shades.
If you have warm undertones (golden, peachy, or yellow hues beneath your skin), you're likely a Spring or Autumn in seasonal color analysis. These colors will make your skin glow:
Spring Colors (Bright + Warm)
Coral, golden yellow, warm greens, peach, turquoise, clear warm colors
View Spring Palette →Autumn Colors (Muted + Warm)
Terracotta, olive, mustard, chocolate brown, rust, warm earth tones
View Autumn Palette →Colors to Avoid with Warm Undertones
Icy pastels, blue-based pinks, silver, pure white, black (which can be too harsh), magenta, and cool grays. These colors can make warm skin look sallow or washed out.
If you have cool undertones (pink, red, or bluish hues beneath your skin), you're likely a Summer or Winter in seasonal color analysis. These colors will enhance your natural coloring:
Summer Colors (Muted + Cool)
Dusty rose, lavender, soft blues, cool grays, mauve, powder blue
View Summer Palette →Winter Colors (Bright + Cool)
True red, royal blue, emerald, magenta, black, pure white, jewel tones
View Winter Palette →Colors to Avoid with Cool Undertones
Orange, mustard yellow, olive green, warm browns, gold jewelry, cream, and warm off-whites. These colors can clash with cool undertones and make skin look ruddy or uneven.
If you have neutral undertones, you can wear both warm and cool colors—but the key is avoiding extremes. Soft, balanced shades work best:
Best Neutral Colors
Soft teal, dusty rose, sage green, camel, soft navy, muted coral, jade, rose beige. These balanced colors won't pull too warm or too cool.
Neutral undertones often fall into "transitional" seasons like Soft Autumn or Soft Summer. If you're unsure whether you lean warm or cool, these palettes are great starting points.
The science behind finding your best colors is based on color harmony—the principle that colors with similar undertones create visual harmony when placed together.
The Reflection Effect
Colors near your face reflect light onto your skin. Harmonious colors (those matching your undertone) reflect flattering light that makes skin look even, healthy, and radiant. Clashing colors reflect unflattering light that emphasizes imperfections, dark circles, and uneven skin tone.
Why Contrast Matters
Your natural contrast level (the difference between your lightest and darkest features) determines how bold your colors should be. Wearing colors at your contrast level creates visual balance. Low contrast people in high contrast colors look overwhelmed; high contrast people in low contrast colors look washed out.
The 12-Season System
Professional color analysis uses 12 seasons (3 variations of each main season) to account for these nuances. Each season has ~60 colors specifically calibrated for that combination of undertone and contrast. Take our quiz to find your exact season.
Not sure about your undertone or best colors? Here are practical ways to test:
1. The Draping Test
Hold different colored fabrics or clothing under your chin in natural daylight. Watch how your skin reacts. Good colors will make your skin look clear and even. Bad colors will emphasize shadows, redness, or sallowness.
2. The Shopping Test
Next time you're shopping, try on different colored tops and take photos. Compare them side by side. You'll notice that certain colors consistently make you look better—those are your colors.
3. The Compliment Test
Pay attention to when people compliment how you look vs. compliment the clothing itself. "You look great!" means the color is working for you. "That's a pretty dress!" means the color might be overpowering you.
Take our free color analysis quiz to discover your color season and get a personalized palette of 60+ colors that will make you look amazing.